Episode 3 - In Conversation with Derek Hibbart, Editor of Door Industry Journal

This episode focuses on the evolving nature of trade press in the architectural and building products industry and how sole traders can use PR and marketing to promote their businesses. It references the significance of social media for low-budget promotion and the value of advocacy. The conversation also examines print versus digital media, the challenges of attracting new talent to the industry, and a  Door Industry Journal promotional package available exclusively to ADSA members.